ELRM Franchise


What is the ELRM franchise?

ELRM (La Route Moderne) is a company that rents public works and green space machines with or without operator. Founded in 1987 by Gérard Cherki, ELRM capitalizes today on 35 years of know-how in the public works sector, offering us a complete knowledge and mastery of the public works and green spaces sector, in order to best satisfy our customers’ expectations. Olivier Cherki, manager since 1997, has never stopped developing the concept and optimizing the management tools with the creation of his own ELRMTP software. In a continuous improvement process, ELRM was awarded the SE+ label in 2015 (DLR label), ISO9001 (quality management) in 2021, and ISO14001 (environmental management) in 2022. Starting from the observation that it was impossible, in the face of increasingly structured competition, to remain independent in the medium or long term, the idea of creating a network in the form of a franchise seemed obvious to him.

Why join the ELRM franchise?

  • Develop your rental offer with or without operator
  • Benefit from ELRMTP, a powerful business software
  • Take advantage of a confirmed know-how in the digital transformation of your company
  • Benefit from an expertise and a support in the implementation and the follow-up of a quality and environmental management system in accordance with the NF EN ISO 9001:2015 standard and the NF EN ISO 14001:2015 standard.
  • Improve your financial, commercial and environmental performance
  • Develop your range of equipment with the mutualization of the fleets of machines
  • Access to a wide range of professional skills and continuing education
  • Provide the means to meet the growing requirements of framework contracts

Join the ELRM franchise

Financial conditions ? Desired profile? Catchment area ? Contact us at franchise@www.elrm.fr



Rental equipment


We are specialized in the rental of public works and green space machines with or without operator. Our wide range of equipment includes Mini excavators on tracks and tires (from 0.8T to 8.5T), Excavators on tracks and tires (from 10T to 15T), Wheel loaders (from 300L to 1000L), Compact loaders on tracks, Dumpers (from 600L to 3000L), Tamdem compactors and Vibrating Monoball as well as small equipments (compressor, vibrating plate, rammer…).